More Qualified Leads - dutch

DUTCH - Generating Qualified Leads, step-by-step:

1. website measurement:

Common scenario: a business has a website that is some years old. It has a statistics programme attached to it that shows how many "unique vistors" the site had and if they used broadband or not.

 
2. conversion tracking
text test
 
3. variation testing
Testing variations is a bit of a science. It needs to be regarded as a clinical test.
 
 
SEO, AdWords and other tech-gibberish

You've heard of things like "SEO" and "AdWords". These are all tools to get the job done. What job? Getting you qualified leads that will turn into Sales. The rest is just tech-speak designed to impress you - the business owner or decision maker - that the subject of on-line markteing is very compex and only understood by computer specialists.
Well , we're here to tell you : "It's not that difficult, but it does take hard work". Contrary to popular belief, there is no free lunch or "easy money". On the other hand applied logically and with creativity, the many elements of web design, measurement and promotion can bring in lots of interested prospects and leads. After all, "everyone is one the web".
Over the next few years this trend will change again as the so-called "digital natives" (the younger generation that takes the internet, mobile phones and digital cameras completely for granted because they grew up with them) grow into positions of power in companies. Social Media applications will be their haunts. And individual websites will be less frequented.