Hugo Boss: one email increased subscribers by 87%

This email was sent ount by Hugo Boss. It directed people to their Facebook page and becoma fan. The benefit here is that having fans of your page you have acquired another communication channel to your potential buying public.

Click the email to view the Facebook page.

The number of fans started at around 2000. After this email it shot up to a recent figure of about 5500. Seems it was a good idea. The page is also tagged with Googl website optimiser code, so they are obviously testing out a few variations fo email andpossibly even different Facebook page.