Remarketing: Google AdWords now provides retargeting platform.

Google AdWords just released a retargeting option to follow your visitors around on the web. By "the web" is meant Google's network of different websites, aka Google Content network. For small-to-medium sized businesses ths opens the door to being ahead of their competitors.

The retargeting dashboard provides all the needed features to successfully segment and follow-up with all types of web-visitors.

The segmenting feature is powerful in its diversity and simplicity. Cookies can be set to expire only after 540 days. This means you can show ads & banners to the same exact person, folow him around on the web for approximately1.5 years!

Small-business advertisers do need to be aware of the 500 required threshold - meaning, only when you have successfully collected 500 people to re-show your ads & banners will remarketing (retargeting) be available. Opinions on why this is by industry experts are to prevent the same people being bombarded with the same ads continually.